"This year marks the 20th Bajaversary, and Doritos is officially joining the year-long celebration."

- Frito-Lay executives, announcing limited-edition Baja Fiery Mango Doritos, a limited edition celebrating the 20th anniversary of Mountain Dew Baja Blast

They go on to give us a rare glimpse behind the secure walls of the food lab:

“The team was particularly drawn to the mango habanero flavor combination, as it’s a proliferating flavor on menus and felt truer to Doritos brand and the flavor experiences Doritos consumers are seeking.”

So with the mango habanero concept in mind, the team pivoted to “exploring different mango flavor paths that focused on the various properties of a mango — juiciness, tartness, earthiness, etc.,” until they landed on the flavor it’s offering today.

Like Robert Oppenheimer took a daytrip to Flavor Country.